Category Archives: Search Engines
10 Questions to Answer before Designing a Website
Written on April 11, 2013 at 11:49 pm, by Lucas
Countless website owners make the fault of constructing a site without positioning a clear strategy for their virtual business and this situation often leads to disappointment. There are thousands of orphaned websites on the web as a direct result of this very crucial step, we advise to look before you leap. This article outlines 10 [...]
Achieve the effectiveness of search – with the reach of display!
Written on March 25, 2013 at 9:00 am, by Lucas
What’s Search retargeting? The quandary with display advertising isn’t the lack of being able to reach internet users, the dilemma is being able to reach specific users—with relevant messaging—within a relevant time frame. Showing up on a search engine results page (SERP) has the tendency to reach those who are information or task oriented, otherwise known [...]
Go from Clicks…to Customers! (Part 4)
Written on February 4, 2013 at 7:30 am, by Lucas
Throughout parts 1-3 of this blog we have covered various best practices on how to appropriately manage a pay-per-click (PPC) campaign, including:keyword development, text-ad composition, ad-group organization, destination-page logistics, landing-page optimization and presenting online leads with the path of least resistance in order to increase the likelihood that they will make a purchase…we are now in the final installment of the “Go from [...]
Go from Clicks…to Customers! (Part 3)
Written on February 1, 2013 at 8:00 am, by Lucas
Last week we touched on two important factors that are necessary in order to operate a successful & profitable pay-per-click (PPC) campaign in: Go from Clicks…to Customers! (Part 2). We began by outlining the process of F.L.O.W. (Framework, Landing-page, Opportunity-to-buy and Why?); covering the importance of designing your keywords and text-ads to match the framework of [...]
Go from Clicks… to Customers! (Part 2)
Written on January 26, 2013 at 12:43 am, by Lucas
First a quick review of last week’s Go from Clicks…to Customers! (Part 1). We discussed the importance of relevancy as being a key factor to designing effective and successful pay-per-click (PPC) campaigns. The next step to the equation, is the process of F.L.O.W. (Framework, Landing-page, Opportunity-to-buy and Why?). Now that we understand that relevancy is absolutely [...]
Do It Yourself Pay-Per-Click Marketing
Written on December 30, 2011 at 10:12 pm, by Salar
We all know that organic SEO (having your website links show up on search engine results for “free”) is the most effective way to drive visits to your web site, but it’s also the most competitive and resource intensive way as well. So, if you want instant gratification, with measurable results, pay-per-click (PPC), often referred [...]