As we all know, reputation matters. Especially in the online world where word travels a million times faster there than it does out in the real world. These days it is extremely important to know what's floating around about you and your company on the world-wide web. Being able to monitor and manage your online reputation is a top priority. If you have a bad reputation online, odds are your business is suffering tremendously and most times without you even knowing it. Why is my online reputation even important? Well, not only can it affect your sales positively or negatively, ...
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The 10 Commandments of Great Online Reputation
Aug 8th, 2011 — by Salar
5 Proven Tactics for Growing Your Medical Practice Online
Jul 18th, 2011 — by Salar
With competition for patients on the rise, medical professionals are turning to the internet to help them broaden their reach, increase their case loads and cut their advertising costs. A well-designed website can help them carry out each of these goals. The ideal website should not only be professional, but it should also be friendly. It should also be in such a tone that it will encourage new patients to make appointments, and existing patients to keep returning. Following are five proven tactics that will help you grow your medical practices online. 1. Design a website that is easy to understand and ...
5 Simple Ways to Get Your New Business on Google
Jul 18th, 2011 — by Salar
Just as in any other area of marketing, new businesses are eager to take advantage of all the Internet has to offer. Internet marketing is an especially good option for businesses just getting started due to the potentially lucrative ROI and low initial investment. A high ranking on Google can give startups a significant edge over the competition. Here are five simple ways to establish your business' Google...
3 Unconventional Marketing Tactics for CPAs
Jul 18th, 2011 — by Salar
How can CPAs build a quality image that will best reflect their level of service to the public? It's all about creating a brand through marketing tactics. It's always important to stay ahead of competitors and really show why a potential customer should choose you over all the others. Sometimes it is necessary to think outside the box and dive into unconventional methods to provide you with this edge, and the area of marketing is no different. Reputation is crucial to the level of success in this business and it is vital to protect and monitor it at all times. Word ...
Trust, Exchange, and How Your Company Can Benefit from the Social Economy
Apr 21st, 2011 — by Salar
It's estimated that 80% of Twitter usage occurs outside of a web browser. People are tweeting from their mobile phones and tablets in record numbers. Businesses should take note, because it might not be a status update they're broadcasting across the web - it could be their opinion of your business. That's why it's more important than ever to have an established and social online presence. If you're receiving positive tweets and Facebook comments, word of mouth is less likely to spread if there's no website or Facebook local listing to connect potential customers with your brand. If the tweets...
Segmenting Data Using Google Analytics
Jan 21st, 2011 — by Salar
Your Google Analytics account has profiles, filters, & advanced segments, each of which are ways to segment your data, lenses if you will, through which you can drill down and look at sub-sets of your data. Perhaps you want to look at average time on site just for visitors from California or just for visitors who signed up for your newsletter ... you can do either using a profile or an advanced segment, but which one is better? And furthermore, in general, what are the differences between profiles, filters, & segments? This article is an overview of the different levels of ...