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10 Questions to Answer before Designing a Website

Apr 11th, 2013 — by Lucas

Countless website owners make the fault of constructing a site without positioning a clear strategy for their virtual business and this situation often leads to disappointment. There are thousands of orphaned websites on the web as a direct result of this very crucial step, we advise to look before you leap. This article outlines 10 high-level questions to ask yourself prior to starting your website design process. 1. What are your business objectives? It’s simple to say, “I want to make money,” but this is very general and not always a solid motivator. Think of a more in-depth reason/motivator, one that you ... 

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Achieve the effectiveness of search – with the reach of display!

Mar 25th, 2013 — by Lucas

What's Search retargeting? The quandary with display advertising isn't the lack of being able to reach internet users, the dilemma is being able to reach specific users—with relevant messaging—within a relevant time frame. Showing up on a search engine results page (SERP) has the tendency to reach those who are information or task oriented, otherwise known to be on the top of the consumer buying funnel. Display ad marketing often reaches desirable profiles but it’s never known if the profile has an immediate need or interest in your product or service.  Search retargeting brings the above ideas together by using search query history ... 

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Utilizing Social Sites to Drive Direct Sales

Feb 22nd, 2013 — by Lucas

Of the various social-sites available for advertising related purposes, Facebook is without a doubt the leader in available advertising functionality, which if executed correctly, can easily help businesses gain traction with their desired target market(s). Facebook in particular is continuously thinking outside of the box on new ways to help their advertisers. Staying abreast of these advancements and new features (which occur on what seems like almost a weekly basis!) is the key to reaching and retaining your company’s social superiority. Here is an example of a recent advancement in Facebook advertising functionality:   While browsing on Facebook today I noticed a couple of my ... 

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Go from Clicks…to Customers! (Part 4)

Feb 4th, 2013 — by Lucas

Throughout parts 1-3 of this blog we have covered various best practices on how to appropriately manage a pay-per-click (PPC) campaign, including:keyword development, text-ad composition, ad-group organization, destination-page logistics, landing-page optimization and presenting online leads with the path of least resistance in order to increase the likelihood that they will make a purchase...we are now in the final installment of the “Go from Clicks…to Customers!” saga, where we will discuss the “Why?” of F.L.O.W. The “Why?” is what truly separates a decent PPC campaign apart from a supreme, industry-leading, comprehensive, lead generating machine! It is also what separates high-caliber digital marketing companies around the world, from digital marketing companies who only do the ... 

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Go from Clicks…to Customers! (Part 3)

Feb 1st, 2013 — by Lucas

Last week we touched on two important factors that are necessary in order to operate a successful & profitable pay-per-click (PPC) campaign in: Go from Clicks…to Customers! (Part 2). We began by outlining the process of F.L.O.W. (Framework, Landing-page, Opportunity-to-buy and Why?); covering the importance of designing your keywords and text-ads to match the framework of your site, and also the importance of driving the subsequent traffic to relevant landing pages. In this article we will discuss the next tactic which is equally as important in accomplishing the end goal of boosting the effectiveness of your PPC campaign: creating an “Opportunity-to-buy”. Giving ... 

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Go from Clicks… to Customers! (Part 2)

Jan 26th, 2013 — by Lucas

First a quick review of last week's Go from Clicks...to Customers! (Part 1). We discussed the importance of relevancy as being a key factor to designing effective and successful pay-per-click (PPC) campaigns. The next step to the equation, is the process of F.L.O.W. (Framework, Landing-page, Opportunity-to-buy and Why?). Now that we understand that relevancy is absolutely paramount when designing our keyword-lists and text-ads, we can start the framing process. Take a hard look at your website and understand its blueprints. Take a Heating & Air-Conditioning (HVAC) website for example, it is a highly sought after industry all throughout the year because people ... 

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