Cost Per Acquisition ("CPA") defines the amount of money it takes through advertising, to attract a customer and get the said customer to purchase an item. It measures the costs in advertising to convert one person from a visitor to a paying customer. Advertisers prefer this approach to marketing because they only pay when the desired outcome is achieved; the desired outcome being when a customer makes a purchase of a particular item. Cost Per Lead ("CPL") is an advertising pricing model, where the advertiser only pays when an interested customer signs up for the interested offer through a web form ... 

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We all know that organic SEO (having your website links show up on search engine results for "free") is the most effective way to drive visits to your web site, but it’s also the most competitive and resource intensive way as well. So, if you want instant gratification, with measurable results, pay-per-click (PPC), often referred to as cost-per-click (CPC), advertising should be your first priority. Like many agencies, we typically don’t manage media buying (in particular PPC advertising) for clients with a $3k or lower monthly budget. What’s the reason for this? It’s actually quite simple. We ... 

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I’ve been approached recently by several clients asking me about affiliate marketing and wondering how it works and how they can leverage it for their businesses.  Here’s what I’ve been saying… What is affiliate marketing? It’s basically a way to outsource your sales team. Affiliate marketing is a term used to describe a process that early online retailers like Amazon established to drive sales for the products on their e-commerce websites.  Now over 30% of online sales are a result of some affiliate partnership.  For centuries we’ve been practicing the art of revenue or profit sharing to motivate people to join our ... 

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Large companies and corporations typically have a dedicated human resources department that handles the hiring of employees and the outsourcing of contract work. These large businesses usually have a defined mission statement that forms part of the comprehensive information package supplied to all new hires and is clarified with those working on a contract basis, so that all parties have a clear understanding of the company's vision and values. This isn't often the case with small and medium-sized businesses. Usually, an owner or manager takes responsibility for hiring and outsourcing, and frequently, a formal mission statement hasn't been constructed; what a ... 

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Social media is a great tool for putting a business in front of literally millions of people. Twitter alone has over 300 million users which is a potential sea of customers waiting to find your business. Many large businesses have profited from social media marketing, but is social media as profitable for small businesses? The answer to this question is yes. It seems that small businesses do have to work harder than larger ones, to really see any benefits. Generally speaking with small businesses the more effort you put in the more you get in return. Meaning social media does work, ... 

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As we all know, reputation matters. Especially in the online world where word travels a million times faster there than it does out in the real world. These days it is extremely important to know what's floating around about you and your company on the world-wide web. Being able to monitor and manage your online reputation is a top priority. If you have a bad reputation online, odds are your business is suffering tremendously and most times without you even knowing it. Why is my online reputation even important? Well, not only can it affect your sales positively or negatively, ... 

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