Monthly Archives: January 2012
Understanding CPA (Cost Per Acquisition) and LTV (Life Time Value) of a Customer
Written on January 10, 2012 at 8:08 pm, by Salar
Cost Per Acquisition (“CPA”) defines the amount of money it takes through advertising, to attract a customer and get the said customer to purchase an item. It measures the costs in advertising to convert one person from a visitor to a paying customer. Advertisers prefer this approach to marketing because they only pay when the [...]